Our Story

Alfredo Grandis
On a trip to Dubai our founder was looking for a watch to take home as a souvenir. After seeing all Arab greatness, he wondered why he could not find a model that translated this powerful cultural history until recent times. This started years of searching for the best design and materials to make this product. We have been working day and night to perfect this creation. We are proud to be the advocates of these same Arab influences that have formed the world until this day.

The name
One of the biggest challenges while launching this project was choosing an appropriate name. The name had to cross borders and be powerful.The name should also embody perseverance. When watching an interview on TV, our founder heard the statement “Grandparents make you Grand”. The grandfather of him embodied strength, integrity and perseverance, his name was Alfredo, we are Alfredo Grandis.